Missouri Strikes Regulatory Language After Court Decision

The state Division of Alcohol and Tobacco Control (ATC) has issued an emergency amendment in response to a court order stemming from the decision in Missouri Broadcasters Association v. Taylor removing regulatory language the ATC has been enjoined from enforcing relating to the ability of manufacturers of intoxicating liquor to offer consumer rebate coupons and advertise of sales price below cost. Additionally, the amendment further updates the regulation to reflect current trends in advertising, such as advertisements via the Internet, email, and text messages.


  1. emergency amendment

Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association. He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.

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