IL Liquor Commission Issues Emergency Rule

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The Illinois Liquor Control Commission (ILCC) filed an emergency rule addressing the potential for confusion between alcoholic beverages and non-alcoholic beverages of the same brand and to prevent the marketing of alcohol to children. A “co-branded alcoholic beverage” is any alcoholic beverage containing the same or a similar brand name, logo, or packaging as a non-alcoholic beverage. The emergency rule applies to all establishments in Illinois that sell packaged alcohol for off-premises consumption.

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