Expanded CA Coupon Prohibition Becomes Law

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Approved by the Governor, Senate Bill 1032 modifies an existing provision of law that prohibits beer manufacturers and wholesalers from offering, funding, producing, sponsoring, promoting, furnishing, or redeeming certain consumer coupons by expanding the type of “nonretail licensees” that will be prohibited from offering consumer coupons that can be redeemed at the point of sale by licensed retailers. The bill defines “nonretail licensee” to mean any person who owns or holds any interest, directly or indirectly, in any license, authorization, or permit that authorizes the manufacture, production, rectification, importation, or wholesaling of alcoholic beverages, except for a brewpub restaurant license.