The Government of Canada has proposed new standards of identity for beer. Canada’s compositional standard for beer outlines the specific requirements that must be met for a product to be labelled, packaged, sold or advertised as beer. Brewers have expressed concerns that the existing standard is outdated and can create barriers for the introduction of new products. The new proposed standard, which was developed in collaboration with industry, would provide for clearer and more modern regulations that would enable the industry to take full advantage of innovation and market developments. For example, the new standard would expand the definition of beer to allow for non-traditional ingredients such as spices and fruit. These changes would lead to more choices for consumers.