Brewery On/Off Site Events Addressed in NJ

Senate Bill 3154 authorizes limited breweries, commonly referred to as microbreweries, to hold certain on-site and off-site events open to the general public. Under the bill, on-site special events include trivia and quizzes; paint and sip craft making; live music and open microphone; live televised sporting events; educational events and seminars; movie or theatrical events; animal adoption events to the extent permitted by local ordinance; yoga and similar classes; and private parties, such as birthdays, weddings, anniversaries, civic and political functions, professional and trade association events, and class reunion and alumni events. Off-site special events under the bill include beer, music, and arts festivals; civic events; athletic events, such as 5K races, mud runs, and bike races; limited brewery anniversary celebrations; and holiday celebrations. Also under the bill, the requirement that a consumer take a tour of the brewery as a prerequisite to consuming malt alcoholic beverages on the premises can be satisfied by taking either an onsite tour or a virtual tour of the brewery and that tours are not required for the licensee to sell its product at retail for off-premises consumption and that the product may be sold in a keg, sixtel, case, six-pack, growler, or crowler.


  1. Senate Bill 3154

Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association. He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.

See Pete Johnson's recent articles and activities