Blue Moon Deception Suit Tentatively Dismissed

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A Class action lawsuit filed in California Superior Court, San Diego County, alleging that MillerCoors, through false and deceptive marketing, had caused substantial injury to consumers who purchased Blue Moon beer has been dismissed. The suit cited the Brewers Association (BA) definition of a craft brewer, claiming that the beer allegedly brewed by Blue Moon Brewing Co. is actually brewed by MillerCoors, LLC, a company that falls outside the BA craft brewer definition. Additionally, the suit referenced transparency issues in contending that MillerCoors “goes to great lengths to disassociate Blue Moon beer from the MillerCoors name. MillerCoors does not appear anywhere on the bottle.” The court, however, did not find those arguments persuasive, although plaintiffs have been afforded the opportunity to submit an amended complaint.