Beer Institute Amends Advertising and Marketing Code

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The Beer Institute announced the following updates to its Advertising and Marketing Code: The Code will now allow any identified individual, company or organization to file a complaint about any brewer’s advertising. The new language also allows for competitor complaints, but continues to bar anonymous complaints. The Code has been updated to clarify the age requirements for models and actors employed to appear in beer advertising and marketing materials. While models and actors must still be a minimum of 25 years old and appear to be of legal drinking age, the 25-year-old provision no longer applies to generally recognizable athletes, entertainers and other celebrities who are, and appear to be, of legal drinking age.