The Beer Institute announced the following updates to its Advertising and Marketing Code: The Code will now allow any identified individual, company or organization to file a complaint about any brewer’s advertising. The new language also allows for competitor complaints, but continues to bar anonymous complaints. The Code has been updated to clarify the age requirements for models and actors employed to appear in beer advertising and marketing materials. While models and actors must still be a minimum of 25 years old and appear to be of legal drinking age, the 25-year-old provision no longer applies to generally recognizable athletes, entertainers and other celebrities who are, and appear to be, of legal drinking age.
Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.See Pete Johnson's Articles