The Brewers Association has petitioned the Tax and Trade Bureau to modernize regulations governing non-alcoholic malt beverages, specifically seeking the ability to reference beer styles (e.g. lager, ale, IPA) in the labeling and advertising of these products. The petition argues that the ability to reference beer styles recognized by today’s consumers will strengthen the market for such products and provide consumers with useful information. Further, requiring the terms “non-alcoholic” or “alcohol free” on labels and in advertising will dispel any potential for consumer confusion arising from the use of recognized beer styles.
Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.See Pete Johnson's Articles