BA Petitions TTB on Non-Alcoholic Malt Beverages

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The Brewers Association has petitioned the Tax and Trade Bureau to modernize regulations governing non-alcoholic malt beverages, specifically seeking the ability to reference beer styles (e.g. lager, ale, IPA) in the labeling and advertising of these products. The petition argues that the ability to reference beer styles recognized by today’s consumers will strengthen the market for such products and provide consumers with useful information. Further, requiring the terms “non-alcoholic” or “alcohol free” on labels and in advertising will dispel any potential for consumer confusion arising from the use of recognized beer styles.