The BA Market Development Committee produced these helpful sell sheets for distributors, sales and retail chains to use to support the sales and promotion of craft beer.
This information will:
- Create awareness of BA craft brewer volume, dollars, growth and beer diversity
- Support new craft beer package placements in chain stores and restaurants
- Help small, independent and traditional American craft brewers reach 20 percent market share
Special thanks go to the Market Development Committee for volunteering their time and expertise.