Brewers Association Advertising and Marketing Code

Marketing & Advertising Code

The Brewers Association (BA) is a trade association representing America’s small breweries. The BA publishes the Marketing & Advertising Code to help brewers maintain high standards and act as responsible corporate citizens.

The BA Marketing and Advertising Code was developed by the BA Board of Directors and staff, and was adopted by the BA as official policy in February 2008.

Advertising Complaint Process

If the Brewers Association receives a complaint regarding the marketing practices of a BA member, they will initially refer that complaint to the member brewery for a response to the complaint.

If this response is deemed unsatisfactory, the BA will convene a review panel of appropriate and unbiased participants for review and comment based on the advertising and marketing code guidelines.

Advertising Complaint Review Panel

John Eckstein

John Eckstein is a corporate lawyer who currently represents provides general legal representation to technology based companies and M&A, project and investment representation to operating companies of all types and to venture capital funds, investors, investment bankers, financial advisors and financial institutions. He has represented a number of brewpubs, microbreweries, and regional craft breweries, and Fairfield and Woods, the Denver, Colorado, law firm where he is currently a director and attorney, has represented several large breweries.

Mr. Eckstein is a member of the Brewers Association and a former member of the board of directors of Brewing Matters, Inc. (a predecessor to the Brewers Association) which managed the Great American Beer Festival and The World Beer Cup. Mr. Eckstein often is asked to serve as an informal judge in business plan competitions and as a formal arbitrator and expert in legal disputes. Mr. Eckstein has been listed in Who’s Who in American Law, Colorado SuperLawyers, and similar listings. He is a graduate of the University of Virginia Law School, Johns Hopkins University’s SAIS, and the University of Iowa.

Bill Rhoden

Bill is a Creative Director at Sterling-Rice Group, with responsibility for both traditional and digital creative. Bill’s passion for creatively-driven organizations and technology is driven by over 15 years creating award-winning work across a broad range of Fortune 500 companies. Past clients include Volkswagen, Coca-Cola, Miller, Domino’s, American Express, General Mills, Yahoo, Audi, and Proctor & Gamble.

Bill comes to Sterling-Rice Group most recently from Crispin Porter + Bogusky. Previous tours of duty include celebrated agencies like Fallon, Ogilvy, Euro RSCG, McCann and Mullen. His extensive integrated-marketing experience ranges from original television shows, social media, emerging technologies, to TV and web documentaries, print, radio, interactive, collateral, POS, environmental design and viral marketing. He loves to talk shop and can be reached at, AIM: billrodensrg, SKYPE: billrodenwriter.

Richard Wobbekind

Richard L. Wobbekind is Executive Director of the Business Research Division, Associate Professor of Business Economics and Finance, and Associate Dean for MBA and Executive Programs at the Leeds School of Business at the University of Colorado-Boulder. He joined the faculty at the College of Business in the fall of 1985. He assumed his current position as associate dean in July of 2007.

He participates annually in the Kansas City Federal Reserve Bank Regional Economic Roundtable and is a contributor to the Western Blue Chip forecast newsletter. He is a member of the Governor’s Revenue Estimating Advisory Committee, the Colorado Tourism Office Education and Research Committee, the Boulder Economic Council, and the Boulder Redevelopment Authority. In August 2009 he was elected Vice President of the National Association of Business Economics.

For his efforts in community development and outreach, Rich Wobbekind was awarded the 1997 University of Colorado Community Outreach Award. In 2002 he was named a Member of Distinction by the Boulder Chamber of Commerce. In 2006 he received the Robert L. Stearns Award from the University of Colorado Alumni Association for career achievement in teaching, research and service. In 2008 he received the Thayne Robsen award from the Association for University Business and Economics Research for career achievement in applied regional economic analysis.

Dr. Wobbekind teaches MBA students in macroeconomics, public policy, and entrepreneurship. He has received four awards for teaching excellence from the students of the Leeds School of Business.

Wobbekind has lived in Colorado for over 33 years and has spent much of his time studying the development of the Colorado and regional economies. Dr. Wobbekind received a BA in Economics from Bucknell University and an MA and Ph.D. in Economics from the University of Colorado-Boulder.