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Maintaining Your Brand’s Voice

Link to article maintaining your brand voice matnb18
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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

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The more people contributing to your digital marketing channels, the more important it is to establish brand voice guidelines that ensure consistency from one medium to the next.

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