Bart Watson

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

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Digging Deeper Into Beer Styles

The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, of which 89 could be considered traditional beer styles or categories used primarily for beer …More

Do Tasting Rooms Support Market Growth?

Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some …More

Brewery Onsite Sales: Building Craft Brands

Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how …More

Breaking Down the Craft Beer Growth Numbers

With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re …More

Cans and Bottles: Craft Beer Packaging Trends

One of the most frequent data requests I’ve been getting recently relates to packaging. As with everything in craft, packaging is an area where change is the constant, so older analyses quickly go out of date. Packaging …More

2017 Predictions: Craft Beer Style Trends

I’ve been asked by a couple of BA members about my predictions for style trends in 2017. Let me start by saying that figuring out what other people will like in the future is pretty …More

Brand Level Growth Shows Future Challenges

Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both …More

Marijuana and the Beer Industry

There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the …More

Premiumization, Prices, and Positioning

The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has …More