Paid Advertising Campaign to Support Local Breweries Underway through the Holidays

Support Your Local Brewery

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New Support Your Local Brewery logo, Instagram stickers available for download

After record participation in support of Small Brewery Sunday, the drumbeat to support small and independent breweries continues through the holidays with a new series of paid social ads on Facebook and Instagram.

Developed in house at the Brewers Association, the ads feature member brewers and use taglines to encourage supporting local breweries, taprooms, and brewpubs through the holidays by purchasing beer and food, merchandise and gift cards, on-premise via to-go, delivery, and other means as available. Beer lovers are directed to CraftBeer.coms brewery finder to help them locate their nearest taproom or brewpub. Through feedback from the Brewers Association Brewpubs Committee, a new, modern Support Your Local Brewery logo has been launched and is available for free download for brewery use.

Brewers can also add flourish to their Instagram posts with a variety stickers on Giphy. Search for “brewers association” on Giphy.com. The new Support Your Local Brewery logo stickers will be added shortly so be sure to check back soon.