Brewers Association Recognized as Recertification Provider by Society for Human Resource Management

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HR professionals can earn professional development credits at Craft Brewers Conference seminars

BOULDER, Colo.—The Brewers Association (BA) is pleased to announce its Recertification Provider status with the Society for Human Resource Management (SHRM)—the world’s largest association devoted to human resource management. With this status, the BA is able to offer programs that qualify for recertification credits for the SHRM Certified Professional (SHRM-CP®) and SHRM Senior Certified Professional (SHRM-SCP®) credentials.

As a member of the SHRM Recertification Provider network, the BA will be able to award professional development credits (PDCs) for its programs that relate to the SHRM Body of Applied Skills and Knowledge™ (SHRM BASK™).

“The Society for Human Resource Management welcomes the opportunity to partner with the Brewers Association to provide quality educational opportunities to support the recertification efforts of HR professionals who have attained their SHRM-CP or SHRM-SCP certifications,” said Alex Alonso, SHRM-SCP, SHRM’s chief knowledge officer.

The BA began offering Human Resources (HR) related content in April 2022 and developed its first HR Committee, focused on providing HR content and guidance for small and independent craft breweries. “Creating quality learning opportunities for the HR professionals in the craft beer industry, as well as supporting them in maintaining their professional certifications, is an important next step in ensuring our members have the tools needed to protect themselves and their employees,” said Holly Haslam, BA human resources partner.

SHRM-CP and SHRM-SCP exams were launched in 2015 after years of research to define the behavioral competencies and knowledge relevant to today’s global HR professionals. The SHRM BASK is the framework for the certification exams.

The SHRM-CP and SHRM-SCP certifications are the premier professional certifications in the human resources field with more than 120,000 certificants in over 105 countries.

SHRM’s certifications are accredited by The Buros Center for Testing, the world’s premier test review center. Once certified, HR professionals can earn PDCs from more than 3,400 recertification providers offering a variety of educational options. A mobile app and other tools make the recertification process simple and efficient.

The BA is pleased to provide recertification credits to its SHRM-certified members, beginning May 2023 at the Craft Brewers Conference® in Nashville, Tennessee. SHRM PDCs will be available for all seminars that take place as part of the THRIVE pre-conference workshop on Sunday, May 7, as well as select seminars in the main conference’s THRIVE educational track. The THRIVE Workshop is a day-long experience, appropriate for owners, people leaders, HR, and diversity, equity, and inclusion (DEI) practitioners, that provides an integrated dive into DEI, HR, and wellness topics for craft brewers of all sizes.

For more information on SHRM certification, visit

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About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers, and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The Brewers Association organizes events, including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference® & BrewExpo America®National Homebrew Competition, and American Craft Beer Week®. The BA publishes The New Brewer® and Zymurgy® magazines, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at® and about homebrewing via the American Homebrewers Association®. Follow us on Facebook, Instagram, and LinkedIn.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 13672 and the rules, regulations, and relevant orders of the Secretary of Labor.

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