Tap into the lucrative craft brewing industry by advertising in America’s premier professional brewing magazine, The New Brewer®. Over 37,500 brewing industry professionals read The New Brewer.
Packed with brewing techniques, business and marketing issues and operations information, The New Brewer is a trusted and often referenced guide to success in the brewing industry. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement on the pages of this valuable resource.
The New Brewer reports trends, technical information, news from the federal, court and state levels of industry regulation, new products available in the brewing world, recent sales data and statistics for the craft beer industry, an up-to-date supplier list, events and beer happenings and much, much more!
If interested in submitting a press release, send to editor Jill Redding: firstname.lastname@example.org
Preview a FREE copy of The New Brewer
2018 Editorial Calendar and Advertising Deadlines
|Issue||Editorial Focus||Space Close||Artwork Due||Mail Date|
|January/February||The Business of Beer||December 1, 2017||December 8, 2017||Mid-January|
|March/April||The Culture of Craft / CBC Preview||February 2||February 9||Mid-March|
|May/June||Industry Review||March 30||April 6||Mid-May|
|July/August||Technical Brewing/Brewery Operations||June 1||June 8||Mid-July|
|September/October||Sales & Marketing||July 27||August 3||Mid-September|
|November/December||Raw Materials / Crop Reports||September 28||October 5||Mid-November|
Pricing & Sizes
|Full-page Trim Size: 8.375″ w x 10.875″h; Live area: 7.25″ w x 10.375″ h|
|Back Cover (8.625″w x 11.125″h)||$2,755|
|Inside Back Cover (8.625″w x 11.125″h)||$2,475|
|Inside Front Cover (8.625″w x 11.125″h)||$2,475|
|Full Page (Bleed: 8.625″w x 11.125″h; No Bleed: 7.5″w x 9.5″h)||$2,100|
|2/3 Page Vertical (4.9″w x 9.5″h)||$1,450|
|1/2 Page Vertical (4.9″w x 7″h)||$1,250|
|1/2 Page Horizontal (7.5″w x 4.68″h)||$1,055|
|1/3 Page Vertical (2.33″w x 9.5″h)||$865|
|1/3 Page Square (4.9″w x 4.68″h)||$775|
|1/4 Page Horizontal (4.9″w x 3.375″h)||$605|
|1/6 Page Vertical (2.33″w x 4.68″h)||$495|
For metric sizing, click here.
Stand-out Specialty Opportunities
|Double (Six-page) Gatefold||$16,000|
|Full-page Translucent Ad||$8,000|
|Bound-in Full-page Ad Insert (with Perforated Edge)||$5,850|
|Bound-in 7″w x 5″h Ad Insert (with Perforated Edge)||$3,500|
Note: Price and availability of specialty opportunities may vary by issue
Book more than one advertisement and save!
|The New Brewer Ad Sizes / Placements||Single issue net rate||2-3 issue net rate (-5% discount)||4-5 issue net rate (-10% discount)||6 issue net rate (-15% discount)|
|Inside Front Cover||$2,475||$2,351.25||$2,227.50||$2,103.75|
|Inside Back Cover||$2,475||$2,351.25||$2,227.50||$2,103.75|
|Full Page (with Bleed)||$2,100||$1,995.00||$1,890.00||$1,785.00|
|Full Page (no bleed)||$2,100||$1,995.00||$1,890.00||$1,785.00|
|2/3 Page Vertical||$1,450||$1,377.50||$1,305.00||$1,232.50|
|1/2 Page Vertical||$1,250||$1,187.50||$1,125.00||$1,062.50|
|1/2 Page Horizontal||$1,055||$1,002.25||$949.50||$896.75|
|1/3 Page Vertical||$865||$821.75||$778.50||$735.25|
|1/3 Page Square||$775||$736.25||$697.50||$658.75|
|1/4 Page Horizontal||$605||$574.75||$544.50||$514.25|
|1/6 Page Vertical||$495||$470.25||$445.50||$420.75|
Artwork Specifications: High resolution PDF, EPS or JPG files accepted. Adobe CS5 with art/fonts are also accepted.
The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.