The New Brewer






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Tap into the lucrative craft brewing industry by advertising in America’s premier professional brewing magazine, The New Brewer®. Over 37,500 brewing industry professionals read The New Brewer.

Packed with brewing techniques, business and marketing issues and operations information, The New Brewer is a trusted and often referenced guide to success in the brewing industry. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement on the pages of this valuable resource.

The New BrewerThe New Brewer reports trends, technical information, news from the federal, court and state levels of industry regulation, new products available in the brewing world, recent sales data and statistics for the craft beer industry, an up-to-date supplier list, events and beer happenings and much, much more!

If interested in submitting a press release, send to editor Jill Redding:

Preview a FREE copy of The New Brewer

2019 Editorial Calendar and Advertising Deadlines

Issue Editorial Focus Space Close Artwork Due Mail Date
January/February Taprooms November 30, 2018 December 7, 2018 Mid-January
March/April Strategies for Success / CBC Denver Preview February 1 February 8 Mid-March
May/June Industry Review March 29 April 5 Mid-May
July/August Technical Brewing/Brewery Operations May 31 June 7 Mid-July
September/October Sales & Marketing July 26 August 2 Mid-September
November/December Raw Materials / Barley & Hops / Crop Reports September 27 October 4 Mid-November

Pricing & Sizes

Trim Size Price
Full-page Trim Size: 8.375″ w x 10.875″h; Live area: 7.25″ w x 10.375″ h
Back Cover (8.625″w x 11.125″h) $2,755
Inside Back Cover (8.625″w x 11.125″h) $2,475
Inside Front Cover (8.625″w x 11.125″h) $2,475
Full Page (Bleed: 8.625″w x 11.125″h; No Bleed: 7.5″w x 9.5″h) $2,100
2/3 Page Vertical (4.9″w x 9.5″h) $1,450
1/2 Page Vertical (4.9″w x 7″h) $1,250
1/2 Page Horizontal (7.5″w x 4.68″h) $1,055
1/3 Page Vertical (2.33″w x 9.5″h) $865
1/3 Page Square (4.9″w x 4.68″h) $775
1/4 Page Horizontal (4.9″w x 3.375″h) $605
1/6 Page Vertical (2.33″w x 4.68″h) $495

Use these templates for an example of full-page trim sizing: pdf, psd.

For metric sizing, click here.

Stand-out Specialty Opportunities

Three-page Gatefold $8,600
Double (Six-page) Gatefold $16,000
Full-page Translucent Ad $8,000
Bound-in Full-page Ad Insert (with Perforated Edge) $5,850
Bound-in 7″w x 5″h Ad Insert (with Perforated Edge) $3,500

 Note: Price and availability of specialty opportunities may vary by issue

Book more than one advertisement and save!

The New Brewer Ad Sizes / Placements Single issue net rate 2-3 issue net rate (-5% discount) 4-5 issue net rate (-10% discount) 6 issue net rate (-15% discount)
Back Cover $2,755 $2,617.25 $2,479.50 $2,341.75
Inside Front Cover $2,475 $2,351.25 $2,227.50 $2,103.75
Inside Back Cover $2,475 $2,351.25 $2,227.50 $2,103.75
Full Page (with Bleed) $2,100 $1,995.00 $1,890.00 $1,785.00
Full Page (no bleed) $2,100 $1,995.00 $1,890.00 $1,785.00
2/3 Page Vertical $1,450 $1,377.50 $1,305.00 $1,232.50
1/2 Page Vertical $1,250 $1,187.50 $1,125.00 $1,062.50
1/2 Page Horizontal $1,055 $1,002.25 $949.50 $896.75
1/3 Page Vertical $865 $821.75 $778.50 $735.25
1/3 Page Square $775 $736.25 $697.50 $658.75
1/4 Page Horizontal $605 $574.75 $544.50 $514.25
1/6 Page Vertical $495 $470.25 $445.50 $420.75

Artwork Specifications: High resolution PDF, EPS or JPG files accepted. Adobe CS5 with art/fonts are also accepted.

The New Brewer ad sizes

Advertising Policy

The Brewers Association is a trade association representing America’s small and independent breweries. As such it is important for the BA to adhere to advertising standards and guidelines for its members.

The New Brewer Advertising Policy

Other Print Publications

Advertising in the Craft Brewers Conference Program and Great American Beer Festival Program are also great opportunities to reach the professional brewing community.

We look forward to working with you!

Kari Harrington
  • Kari Harrington
  • Business Development Manager for Advertising & Sponsorship (West)
  • 303.447.0816 x167 Email Kari
Tom McCrory
  • Tom McCrory
  • Business Development Manager for Advertising & Sponsorship (East)
  • 303.447.0816 x151 Email Tom