You might be using a social media page as your current website, or maybe it’s like Dunder Mifflin’s corporate website in The Office – “Under Construction. Coming Christmas 2002!” But did you know not having a website that you’re updating regularly can hurt traffic inside your taproom, too? Let’s talk about your brewery’s website—what does it need, can you do it yourself, and what’s going to drive sales?

Learning Objectives:

• Discuss how to update your current website to show the basics of what YOU need to start driving traffic today Learn how to build a website if you haven't done so for your brewery yet Ask: What are the top three things your website needs to ensure sales week over week? Expose major website no-nos (if it's not meant for the phone, your sales are blown!)