The Road Home: Navigating Craft Food and Drink

Craft Brewers Conference 2014
Location: Denver, Colorado
Speakers: Fred Bueltmann

The craft renaissance includes an empowered consumer and an abundance of quality choices, making today the greatest time for food and drink in the history of the world. No matter how great, these choices can be overwhelming and even confusing. Fred helps us navigate this new terrain by assessing the anatomy of the craft marketplace. What does the craft consumer expect, value and appreciate? How do you attract, entertain and keep them coming back for more?

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