Trademark registration is an important first step for any brewer who wants to expand into foreign markets. This presentation covers the U.S. federal registration process, how you can use your U.S. registration to seek international protection through the Madrid System, how a U.S. brewery would go about pursuing registration in foreign markets, and how to stop counterfeit products at the border through recordation.
Protecting Your Brand Abroad: What Exporting Brewers Need to Know About Trademark Registration
CBC Online 2020
Speakers: Megan Hoyt, David Gooder