Chain accounts are becoming more important today due to consolidation and thus are becoming more difficult to penetrate (secure promotions and distribution). Tom Fox will review insights from the CM Profit Group’s ÒSuppliers of Beverage Alcohol Retail Partnering Study,Ó which outlines what chain retailers expect from their suppliers. Plus he will review the type of data that is necessary and how to package your analysis in an effective presentation. If you want to get more productivity out of your chains, this program is essential.