Navigating Philanthropic Giving and Excessive Donation Requests

Craft Brewers Conference 2023
Location: Nashville, Tennessee
Speakers: Lara Gray

You’ve been there: looking at the numerous flagged emails in your inbox requesting free beer, merch, percentage nights, you name it. Knowing how and when to give to nonprofit organizations and host charitable events can be challenging. Choosing the right organizations to partner with for your brand, budgeting for donations and events, executing effective messaging, and knowing how and when to say “No” are critical for navigating philanthropic options for your business. This seminar will provide considerations and examples for how to build a clear donation program that echoes your brand, strengthens consumer loyalty, provides unique marketing opportunities, and bolsters your ability to confidently say “yes” or “no” to requests as they arise.

Learning Objectives:

  • Discuss the pros and cons of charitable giving in your community Determine a plan for keeping within budget and aligning with organizations that are on brand for your brewery Summarize creative philanthropic plans used by other breweries to engage staff, the community, and enliven marketing opportunities

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