Maintaining Quality in the Field

Craft Brewers Conference 2012
Location: San Diego, California
Speakers: Matt Meadows, Rob Gerrity, Neil Witte, Jeff Schaefer

This Seminar will discuss how to develop a post-brewery quality program. As the craft beer industry grows, craft brewers are spreading their wings and distributing their products further from their brewery than ever before. They are assembling teams in the field to sell and distribute their products, but many are overlooking how that beer is cared for once it leaves their brewery. In many cases, brewers are shocked at the products that actually end up in a consumer’s glass once dispensed from a draught system, or even what ends up in that consumer’s home refrigerator.