Expanding your business is inherently high-risk. However, it can also be one of the best ways to propel growth and add to your bottom line. Products sold through your taproom have the highest margin, yet a second location is not guaranteed success. Before you take the leap of opening a second location, hear about what went well and didn’t go well from a panel who have been in your shoes.

Learning Objectives:

• Go over business and legal considerations for setting up and forming your new location
• Cover tips for selecting a location and determining a pricing strategy
• Discuss how to setup your bookkeeping correctly from the start so you can analyze financial results by location and revenue center
• Learn how to choose and utilize your technology partners to drive growth
• Explore how to create an identity for the location while upholding brand strategy and maintaining a cohesive company culture