Lessons Learned from Opening a Second Location: How to Set Up Your Growing Business for Financial Success

Craft Brewers Conference 2023
Location: Nashville, Tennessee
Speakers: Rachel Kesley, Jared Long, Mel Smith

Expanding your business is inherently high-risk. However, it can also be one of the best ways to propel growth and add to your bottom line. Products sold through your taproom have the highest margin, yet a second location is not guaranteed success. Before you take the leap of opening a second location, hear about what went well and didn’t go well from a panel who have been in your shoes.

Learning Objectives:

  • Go over business and legal considerations for setting up and forming your new location Cover tips for selecting a location and determining a pricing strategy Discuss how to setup your bookkeeping correctly from the start so you can analyze financial results by location and revenue center Learn how to choose and utilize your technology partners to drive growth Explore how to create an identity for the location while upholding brand strategy and maintaining a cohesive company culture

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