Beer is more than just what’s in the glass—it’s about the people who brew it and who owns the brewery. Beer lovers expect transparency when it comes to ownership behind beer brands, especially Millennials. The independent craft brewer seal provides this clarity. Thousands of beer brands are now displaying the seal—launched summer 2017—on bottles, cans, keg collars, six-pack carriers, case boxes and more. To date, more than 3,000 (and growing) craft brewing companies, representing more than 75 percent of the volume of craft beer, have signed on to use the seal. Join this important panel discussion covering the value of this iconic mark and how your brewery can (further) leverage it to advance sales. This seminar will also cover compliance questions you may have and provide tips, tricks and takeaways that will lead your brewery down the path of adoption and activation. A must-attend for brewery owners and brewery sales and marketing minds. First 200 attendees can grab a free, snazzy independent craft brewer seal hat.