How to Create Engaging Video Content for Your Brewery’s Social Media on a Budget

Craft Brewers Conference 2023
Location: Nashville, Tennessee
Speakers: Morgan Culhane

If you want to grow your brewery’s customer base on social media, you need to focus on what’s keeping your target audience interested and engaged. Social media users are looking for engaging, entertaining content online more than ever before. Video content is growing in popularity and driving growth on all major social media platforms because it’s one of the most effective ways to engage and entertain online consumers. This seminar will focus on how to create video content for Facebook, Instagram, and TikTok that people want to watch without hiring a professional videographer or purchasing expensive editing software. Specifically, we’ll share best practices for creating Stories, Reels, and TikToks to extend your brewery’s reach and engage your followers.

Learning Objectives:

  • Hear best practices for creating video content on different platforms, including Facebook, Instagram, and TikTok Identify key elements to increase engagement when you create different types of video content, including Stories, Reels, and TikToks Walk away with a step-by-step process to follow to save time when creating video content Learn budget-friendly video creation must-haves and ways to save money when creating video content

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