In this seminar, speaker Chris Overlay will share the exact tactics that his marketing firm uses to manage and optimize digital advertising campaigns for craft beer businesses across the United States. You’ll learn how to build target audiences and leverage specific elements within each ad platform to drive meaningful results. Then, you can immediately apply what you’ve learned to improve your digital marketing strategy. These tactics are not overly complicated and don’t require an extensive technical background. If you are tired of platforms like Meta and Google wasting your budget and want to see actual results from your advertising strategy, this is a can’t-miss learning opportunity.

Learning Objectives:

• Learn how to build accurate target audiences and make sure you're not wasting advertising spend on people that will never become a customer Discuss ways to raise brand awareness within a qualified audience and spend less than the cost of a tank of gas to do it Explore strategies to build trust and grow your following by amplifying your most engaging content Identify which types of campaigns to run for different events, promotions, and releases Stop Meta (Facebook and Instagram) and Google Ads from wasting your advertising budget Understand which marketing key performance indicators (KPIs) are valuable to growing your business and how to optimize them Know when and how to hire marketing support when you need it