Homebrewing is synonymous with the craft beer industry, but the challenges of mobilizing your local homebrewing community aren’t always obvious. Hosting events for homebrewers can be restricted depending on your local alcohol laws, and hinder you from connecting with one of your most important consumer bases. This seminar will walk you through some new ideas for hosting events and competitions that won’t end in a license suspension and will get your brewery staff excited about turning your local homebrewing community into brand ambassadors.

Learning Objectives:

• Leave the seminar with tangible ideas that you can implement at your brewery for hosting homebrewers Discover why having a strong connection with homebrewers leads to improved brand recognition in the market Easy-to-execute strategies for developing a thriving local homebrewing community