When a once-in-a-century pandemic tore through the craft brewing industry, it created overwhelming challenges and threatened the survival of many breweries, yet it also provided unique opportunities for growth and business transformation. How individual brewers responded to the moment and pivoted to new opportunities was a function of their business preparation, world outlook, company culture, and, of course, luck and timing. Hear from a panel of leading craft brewers about how they manage their way through crisis and the valuable lessons they’ve learned that have helped them grow their breweries into the future in a world that has changed so dramatically.

Learning Objectives:

• Discuss change management during crisis, including adapting business models to a transformed environment Learn the importance of establishing diverse revenue streams to support your brewery Understand why building a strong company culture can empower your employees for success Talk about ways to foster a culture of continuous improvement in your business Hear strategies for sustainable growth in a maturing market, including ways to reimagine, reinvent, and innovate