Your taproom is the epicenter of your brand. It is your opportunity to turn a customer into a regular. In this seminar, we will not only provide methods to help you create more memorable taproom experiences, but also ways to make those same customers more valuable to your brewery. It’s the little things that truly make a big difference. After this session, you will walk away with five action strategies that your team can implement immediately to maximize check size and to see greater success in your taproom.

Learning Objectives:

• Identify key areas of opportunities to upsell appropriately Understand how upselling benefits everyone from taproom staff to ownership Construct strategies to properly train and motivate your team on best practices to engage with taproom guests Create a list of metrics that you will monitor and maximize in your taproom