Email marketing is an incredibly effective way to reach your customers, grow and maintain your brand, and market your products. When done right, email marketing positively impacts all aspects of your business—events to merchandise sales, distribution relationships to recruiting employees, and everything in-between. This presentation covers topics for both email novices and and veterans alike, and addresses both the creative content side as well as the nitty-gritty analytic details.

Learning Objectives:

• Discuss how to effectively select the best email marketing platform for your individual brewery's needs Understand how to recruit and retain an audience Learn how to interpret analytics and make informed changes Explore ways too build valuable, on-brand content