Developing a Revenue-Generating Private Event Program at Your Brewery

Craft Brewers Conference 2023
Location: Nashville, Tennessee
Speakers: Elise Strupp

Private events such as weddings, rehearsal dinners, birthday parties, graduation parties, corporate events, and private tours are a great way to generate revenue and to introduce new audiences to your brewery. Not sure where to start? This seminar will cover the benefits of hosting private events, how to start building a private events program that fits your brewery, and how to find success in all stages of the event process from lead generation to event execution.

Learning Objectives:

  • Identify a comprehensive list of reasons to host private events and assess if hosting private events would add value to your operations Analyze the current uses of your spaces and evaluate which spaces in your brewery can and should be utilized for private events Understand different price structures for private events and develop a price structure that makes sense for private events at your brewery Explore the logistics necessary to successfully launch a private events program Create an outline for launching a private events program

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