On November 26, 2019, the TTB published a notice asking for public comments on a comprehensive update to federal beverage alcohol labeling and advertising regulations. The TTB is updating existing regulations and formalizing many unwritten labeling conventions adopted in the past to deal with issues that are not clearly addressed. The TTB also proposed combining malt beverage, wine, and spirits advertising regulations into a separate “Part” of federal regulations with some modest changes. The proposed revisions affect more than 120 sections of TTB regulations governing mandatory disclosures and the overall content of malt beverage labels and ads. This session will provide attendees with an overview of the changes, and background that individual brewers can use to determine the effects of the changes on existing and future brands, graphics, and other essential elements of each brewery’s labels and marketing activities. The Brewers Association requested a 90-day extension in the comment period so that CBC attendees are better informed of the proposed changes and have additional time to submit comments to the TTB.