Can You See Clearly? Creating Mission and Value Statements with Your Team

Craft Brewers Conference 2023
Location: Nashville, Tennessee
Speakers: Ren Navarro

Generally, brewery owners can tell you pretty clearly about their values for their business. But if you ask the bartender or the assistant brewer, not so much. About a mission? Crickets. Company goals? Not even crickets.

Liven those crickets up with an interactive, do-it-yourself session with Ren Navarro! Learn why mission and value are so important, and why it’s critical to their success for your team to not only know about them but be part of creating them. Walk away with a draft of your own mission and values statements to take back home and work on together. Talk about setting goals, what that looks like, and how to hold yourselves accountable. Laugh, dream, work hard, and share your mission…because that’s what Ren does.

Learning Objectives:

  • Understand the structure and purpose of both a business value and mission, as well as the critical nature of creating them with your team Work through how goals can help your business, how to make them attainable, and hold yourselves accountable Create your first draft of your values statement (or re-draft) and work on your mission statement during the presentation Walk through a successful case study of an effective values statement paired with a well-written mission statement created by the team and integrated with company goals to see how it could work for you

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