Beyond the T-Shirt: Using Branded Merchandise to Better Market Your Brewery

Craft Brewers Conference 2023
Location: Nashville, Tennessee
Speakers: Jenna Brown, Conor Hunter, Noah Salvi

A roundtable discussion covering (start to finish) the design, production, and implementation of branded merchandise in your brewery. Learn how to effectively create art from the beginning of the process with a designer that can be utilized both for can labels and printed merchandise to streamline your art costs. We will also cover the design and production of branded merchandise from basic t-shirts to fun creative branded merch that can be used not only as an additional revenue source but as a marketing tool for your brewery. We will cover how to build, design, and set up a sustainable merch program that can achieve whatever your desired needs are. Learn from a graphic designer what art direction will help streamline the time and money spent on a project but also understand the end goal for merchandise to keep your merchandise profitable. Understand from the merchandise perspective what timelines look like and what options are out there. And then learn from someone working at a brewery how this has helped streamline and add additional revenue and marketing.

Learning Objectives:

  • Learn how to create effective quality branded merchandise Walk through a streamlined workflow from artwork and can label to garment production Discuss effective branding techniques and cost savings opportunities for marketing your brewery Discover how to build a sustainable merchandise program which can be another income stream on top of free advertising

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