Becoming a Transformer: A Practical Approach to Establishing, Implementing, and Helping Your Company Adopt Change

Craft Brewers Conference 2021
Location: Denver, Colorado
Speakers: Neva Parker

The more things change, the more they stay the same. Change happens all around us and businesses often change – to restructure the organization, to make something new, to improve a process, to adapt to regulations. In a climate where business is rapidly changing for craft breweries, how do we make sure everyone in the brewery adopts the changes and the changes stick? Effective change management provides a process, tools, and approaches to bring about individual transitions that make up overall organizational transformations. We all know change is inevitable. In this seminar, we learn and share techniques for organizing transformation projects, communication approaches, and employee engagement to manage and sustain change in any brewery setting, large or small.

Learning Objectives:

  • How effective change management will benefit your brewery
  • Phases of the change management process
  • Organization of the change process to promote implementation and long-term adoption
  • Ensuring success of change through:
    • Identifying and categorizing employee types and working to implement effective communication
    • Developing appropriate engagement plans that will work
    • Setting goals and celebrating wins
  • How to create a change management process that is truly sustainable

Please log in to view this resource. Not a member? Join Now

Log In
Members Only Content

Get access to this article, and every article, the BA forum, and every technical resource with a Brewers Association membership.

Log In Not a Member? Join Now