If you tuned into last week’s Power Hour, you may have heard the team from Nielsen share some of the data from our Craft Insights Panel (CIP) on why people visit breweries. You may have also seen the intriguing findings that many brewery visitors fall outside of craft’s usual demographic patterns, and so may represent […]
The Demographics of Brewery Visitors
Link to author biography
Written By
Bart Watson
, Vice President of Strategy & Chief Economist
Vice President of Strategy & Chief Economist
Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.
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