The last time I looked at styles, I spent some time looking at the general growth of style categories. This is probably one of the top two or three questions I receive; some variant of “how is X style doing?” But often what matters more than the growth of a style is how that growth […]
Why Beer Style Growth May Not Matter For Your Brand
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Written By
Bart Watson
, Vice President of Strategy & Chief Economist
Vice President of Strategy & Chief Economist
Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.
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