The Brewers Association’s Export Development Program for the fifth consecutive year is planning to participate in the Great British Beer Festival. The UK is one of the largest markets for EDP members. The BA invites all Export Development Program members to participate in the competition. If you are not a BA EDP member, contact Mark Snyder today for details to join the BA EDP.
Great British Beer Festival
August 13-17, 2013, London Olympia
The BA will be displaying an assortment of US craft beers in the “Bières Sans Frontières – USA and Rest of World” section of the festival. The space will be “branded” with US craft beer POS, BA posters, beer mats, etc. It will provide excellent exposure for American craft beers in general and, in particular, for brands already in the UK. We encourage breweries to include some marketing items with the beers you are sending.
Brewers Association COO Bob Pease and American Craft Beer Ambassador Andreas Fält will be representing the BA at the festival. Bob and Andreas will also be hosting a beer & food matching lunch and an early evening event for the trade & media promoting American craft beers. Details on these outside events will be sent when confirmed.
If you will be attending the Great British Beer Festival in person, please let us know. We would appreciate your assistance in promoting American craft beers at the festival.
Tuesday, June 11
Beers must be received at Brewers Association Warehouse
Brewers Association warehouse
3240 Prairie Ave, Unit A
Boulder, CO 80301
We will be shipping the samples from the warehouse on June 12 and then by ocean freight in a refrigerated container.
We have been asked by CAMRA to notify them of the brands that will be sent as soon as we can. Please notify Mark Snyder ASAP if you are interested in participating in this opportunity to display samples at the GBBF.
If you are also participating in the Berlin Beer Festival, your beers are due at the same time – June 11th to the BA warehouse.
Beer Quantity Required
- Send 4 brands per brewery and 5 cases per brand of
- Send your flagship brand and also include a seasonal/one-off/rare beer, which will help to promote the quality and diversity of American craft beers
- American Craft lagers have been requested at previous GBBF, so if you can send a lager, please do
- Send only full cases per brand as opposed to mixed cases. You can send fewer brands and cases if you want
- Send 1-2 liner tasting notes for each beer. This will be included in the GBBF program and on the menus at the BA stand
CANNED BEERS NOT ALLOWED
The Great British Beer Festival does NOT currently allow canned beers to participate in the festival. The Brewers Association is planning events outside of the festival venue where canned beers from our members will be showcased.
We have limited space on the number of beers we can send . Please contact Mark Snyder with the brands and number of cases you are interested in sending. 1 case per brand of can beers only – full cases only.
The BA will cover the cost of shipment to London and customs clearance. Participating breweries will be asked to cover the cost of delivering samples and POS to the BA warehouse.