BA Export Development Program to participate for first time at drinktec

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The Brewers Association’s Export Development Program for the first time is planning to participate in drinktec.  The World’s Leading Trade Fair for the Beverage and Liquid Food Industry. 
Drinktec – World’s Leading Trade Fair for the Beverage and Liquid Food Industry
Date and Location:
September 16-20, 2013, Munich, Germany
The BA will be displaying an assortment of US craft beers at the Brewers Association pavilion at drinktec. It will provide excellent exposure for American craft beers. We encourage breweries to include some marketing items with the beers you are sending.  

drinktec is the “World’s Leading Trade Fair for the Beverage and Liquid Food Industry”. drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers will present the latest technology for processing, filling, packaging and marketing all kinds of beverages and liquid food – raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio.

drinktec 2013, which takes place at the Messe München exhibition center in Munich, from September 16 to 20, 2013, is expected to attract around 1,400 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.

Brewers Association staff will be hosting events for the trade & media promoting American craft beers and we will be promoting the 2014 World Beer Cup competition
If you will be attending the drinktec in person, please contact Mark Snyder.  We would appreciate your assistance in promoting American craft beers at the tradeshow.