Strong European Relationships Will Advance Education and Promotion of American Craft Beer in European Marketplace

Reinforcing its position as the leader in American craft beer promotion and education, the Brewers Association (BA) and its Export Development Subcommittee have selected Andreas Fält to cover Europe as an American Craft Beer Ambassador within the BA’s Export Development Program (EDP).

With a strong knowledge of American craft beer and held in high regard by brewers and distributors alike, Fält is charged with educating the beer community and media in Europe about the availability and quality of American craft beer. As an independent contractor, he will continue to serve as a consultant at BlueYellow Media in the UK. He has previously held sales manager positions at Vertical Drinks, also in the UK, and Invicta Import and More Import in Sweden.

Read the press release.