The Brewers Association (BA) invites your company to participate in the 2012 Stockholm Beer and Whisky Festival. The BA will again participate in this event, one of Europe’s largest trade and consumer shows.
2012 Stockholm Beer & Whisky Festival
The show runs from September 27-29 and again from October 4-6. This will be the BA’s eighth appearance at the Festival. Previous visits have resulted in new distribution for US craft beers in Sweden’s retail monopoly, the local on-premise sector, and elsewhere in Scandinavia. We hope to continue that success by again featuring a range of beers and as always, all beers featured at the event through the BA will be submitted to the Festival’s international beer competition. Andreas Fält will be representing the Brewers Association at the festival.
The BA’s participation in this event is funded by the Association’s Export Development Program. EDP funds are used to sponsor a BA stand at the Festival, cover the costs of a consolidated shipment of beer and promotional materials to Sweden and entry fees for US brands into the international competition.
Breweries that win awards will be notified in mid-October, after the competition results are announced, with an awards ceremony presentation held at the 2013 Craft Brewers Conference in Washington, DC.
The BA is prepared to cover the entry cost and shipping from the Brewers Association to the Stockholm Beer & Whisky Festival for Export Development Program members. As this is a festival as well as a competition, please consider sending innovative, rare, seasonal, small batch and special beers.
Jörgen Hasselqvist of the Oliver Twist and organizer of the Brewers Association/Oliver Twist stand at the Stockholm Beer & Whisky Festival has asked that participating breweries consider sending some unique beers that will catch the media’s and the festival attendee’s interest.
The BA will cover the entry cost and a consolidated shipment of beer from the Brewers Association to Sweden for Export Development Program members.
The BA EDP is asking for 3 brands per brewery and 6 cases per brand – but we encourage you to send additional cases and brands for this 6-day festival. Please send only full cases for each brand.
The Brewers Association stand at the festival will be equipped to dispense draught beer and that is another opportunity for brand exposure, so please let Mark Snyder know if you can send any kegs along with your bottled/canned beers – please include a branded tap handle for each keg brand. We want to emphasize that sending more or less beers is fine. All beer brands submitted in bottles or cans will be entered into the competition. Please send only Key Kegs or one-way kegs for your draught beers.
We will be shipping our American Craft Beer entries to this key international competition & festival via ocean in a refrigerated container.
POS: Sales sheets, brewery background pieces or press kits (75 copies of each item) are recommended but not required. Posters, coasters, beach towels, T-shirts, hats or other miscellaneous POS are also recommended but, again, not required.
The beers and any POS need to be delivered by Tuesday, August 21st to:
Brewers Association warehouse
3240 Prairie Ave, Unit A
Boulder, CO 80301
East Coast Breweries
Beers can be sent directly to the warehouse in Edison, New Jersey – please contact Mark Snyder for more information. Beers must arrive on Wednesday, August 29th or Thursday, August 30th.
Customs & competition registration, we need to know the following for each brand of beer you are sending:
* Name of the beer
* Beer type
* Quantity, # of bottles/cans of each beer brand
* Units – i.e.: 12 oz bottles/cans, 22 oz bottles/cans, keg size, etc.
Contact Mark Snyder now at firstname.lastname@example.org with any questions or to let him know, that you will be sending beers for the Stockholm Beer & Whisky Festival. You must be a current EDP member to participate.
Benefits of participating in the BA Export Development Program
The BA’s EDP members compete in beer competitions worldwide and showcase their winning-awards back home. And the annual membership cost in the program is paid for by entering one competition-that’s a great value!
Through the EDP, the BA registers your beers in the competition, pays to ship the beers overseas, and pays for all duties, taxes, fees. Your costs are the annual EDP membership, the cost of your beers and shipping your beers to the BA. And your winnings are a great way to promote your beers at home! Contact Mark Snyder today if you would like to particpate.