2024 Harris Poll Data: The Evolution of the Craft Beer (and Beverage Alcohol) Consumer

Link to article Collab Hour event information with Matt Gacioch and Bart Watson in front of colorful beers

July 11th, 2024

10:00 AM PT- 11:00 AM PT

11:00 AM MT- 12:00 PM MT

12:00 PM CT- 1:00 PM CT

1:00 PM ET- 2:00 PM ET

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Add to Calendar 2024-07-11 11:00:00 2024-07-11 12:00:00 America/Denver 2024 Harris Poll Data: The Evolution of the Craft Beer (and Beverage Alcohol) Consumer Step into the mind of the craft beer (and beyond) consumer with results from the 2024 Craft Insights Panel survey conducted by Harris Poll.

Step into the mind of the craft beer (and beyond) consumer with results from the 2024 Craft Insights Panel survey conducted by Harris Poll. The Brewers Association’s economics and statistics duo of Bart Watson and Matt Gacioch will share the evolution of craft beverage trait preferences, changes in consumption frequency (and why), and what occasions are most aligned with which beverage alcohol.

New this year, Bart and Matt will also share insights from a general population study to shine light on the preferences of a wider range of consumers than ever before and what might attract them to craft.

About the Speakers

Matt Gacioch, Staff Economist

Brewers Association

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Threads and X @craft_econ.

Bart Watson, Vice President of Strategy & Chief Economist

Brewers Association

Bart Watson, vice president of strategy and chief economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X @BrewersStats.

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