Speaker: Jim Mackay
The economic impact of the COVID-19 pandemic is still playing out in real-time as breweries grapple with unexpected and unprecedented challenges, but there is a lot to learn from what we’ve already been through.
Jim Mackay, CEO of Ska Fabricating, discusses what he sees as the brewing industry’s path forward, what breweries large and small can do to protect their businesses from an uncertain future, and what role packaging can have in creating a new business model that can weather such an unpredictable storm.
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