Getting Serious About Outcomes (Or Why Good Intentions Don’t Matter)

Share Post

Speaker: Dr. J Jackson-Beckham

Is organizational success a product of good intentions or positive outcomes?

When it comes to sales, marketing, quality, sustainability, or safety, few would hesitate to answer that outcomes matter more than intentions. Why, then, do so many of us cling to our good intentions when evaluating the success of diversity, equity, and inclusion (DEI) efforts?

In this BA Collab Hour, Brewers Association (BA) Equity and Inclusion Partner Dr. J Jackson-Beckham:

  • Discusses the importance of developing an outcome-focused approach to DEI efforts
  • Explains why, when, and how to collect and interpret demographic information
  • Shares multiple approaches to using key performance indicators (KPIs) in DEI work
  • Helps attendees to differentiate between data-informed best practices and “check-box” diversity efforts

Referenced Resources:

About the Speaker

Dr. J Jackson-Beckham

Dr. J Jackson-Beckham, Equity and Inclusion Partner

Brewers Association

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop inclusive, equitable, and just practices that drive success, build communities, and empower individuals through her consultancy, Crafted For All, LLC. She is also the founder and Executive Director of Craft x EDU (pronounced "craft by E-D-U"), a nonprofit whose mission is to champion equity, inclusion, and justice in the craft brewing community through education and professional development. She is an author, speaker, and vocal advocate for the craft beverage community. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. Today, Jackson-Beckham leads the Brewers Association's Diversity, Equity & Inclusion (DEI) department as the association's Equity & Inclusion Partner.

Additional Downloadable Content

Resource Hub:

Diversity