Data Shows the Seal Resonates with Consumers Brewers Association research shows that many beer lovers cannot distinguish true small and independent craft brands from Big Beer acquired brands. Many mistakenly think those beers are still independent. Beer …More
Julia Herz
Julia is craft beer program director at the Brewers Association and publisher of CraftBeer.com. She is a homebrewer, a BJCP beer judge, Certified Cicerone®, co-author of the CraftBeer.com Beer & Food Course and co-author of Beer Pairing (Voyageur Press). In her role at the BA she serves as an educator and as a spokesperson for the association.
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The Seal Distinguishes Small and Independent Craft Brands for Beer Lovers
The Importance of Independent Ownership Is a Global Phenomenon
Launched a mere 11 months ago by the Brewers Association, the independent craft brewer seal has spurred a fundamental shift in the craft beer movement. The demand to show and know if a brewery is independently owned is now not only a U.S. phenomenon, but a global one as well. Independent …More
The Importance of Defining Small and Independent
American Craft Beer Week (May 14-20, 2018) is upon us. For the past 13 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More
Independent Brewer Milestone: 3,000 Sign for the Seal
In less than eight months, more than 3,000 craft brewing companies—representing more than 6,000 craft brewing locations in the U.S.—have signed on to use the independent craft brewer seal. Simply amazing! Reaching this milestone is …More
Smithsonian Food History Weekend Showcases Craft Brewers
Craft brewers and their amazing contributions to American history were on display, front and center, during the Smithsonian Food History Weekend in October. Hosted at the National Museum of American History, two specific events served …More
Craft Beer for a Cause: $73.4 Million of Good in 2016
American craft brewers are not just good at making amazing, flavorful beer—they are also great at using their beer as a force for good. Today there are more than 5,600 breweries entrenched in thousands of …More
Craft Brewers Help Steady the Storm through Harvey Relief Efforts
The Brewers Association has been closely monitoring the devastating hurricane that brought destruction to Texas over the past week, and our hearts go out to all those that have been affected, including many Texas breweries. One …More
Independent Craft Brewer Seal Has Momentum
Update February 24, 2018: 3,033 brewing companies representing more than 75% of U.S. craft brewer volume have signed on! Since its release on June 27, the Brewers Association’s (BA) new independent craft brewer seal is garnering …More
Poll Findings Show “Independent/Independently Owned” Matters in Craft Beer Purchase Decisions
Does independence matter? You bet it does. A recent survey firmly illustrates this point. Nielsen recently presented insights from a survey co-developed with Brewbound and conducted by Harris Poll. These insights were shared during last week’s …More
Brewers Association Addresses Diversity and Beer Marketing
The Brewers Association (BA) has updated its Advertising and Marketing Code and also formed a new Diversity Committee, as announced at the 2017 Craft Brewers Conference & Brew Expo America®. These recent steps are tightly …More
