This May 10-16, brewers and beer lovers nationwide will celebrate American Craft Beer Week, the 15th annual springtime salute to independent craft beer. We really hope your brewery gets in on the fun — because this event is all about YOU.

Here’s Why You Should Participate

We’ll start with the obvious: American Craft Beer Week is a great way to boost sales. We know there’s pent up demand for fresh, local craft beer. It’s also an opportunity to celebrate our craft brewing community, promote a new release, hire a local band, pop up a tent, dress up in funny costumes (hey, why not), and cultivate a little joy.

Start Planning Now

It’s never too early to start banging the drum for American Craft Beer Week.

1. Work up a celebratory angle. There’s no single right way to celebrate. So get creative. Get weird. Bring your own festive flair. (Obligatory disclaimer: Make sure your celebrations are done safely and in accordance with state and local guidance.)
2. Spread the word to your local fans using all of your normal channels. Start with the ones you own — your website and email newsletter. Then work on free third party sites: social media profiles, local calendar listings, newspapers, etc.
3. Use the assets we’re going to make for you. Our design team is whipping up plug-and-play assets that you can deploy via digital channels. We’ll also provide a press release template you can use to drum up local media interest in your celebration.
4. Help us! We’re making a fun montage of brewers calling out their hometown by name. Send us your 3-second video and we’ll stitch them all together for a fun homage to local breweries ’round the country.

Let’s Lean into Local

The last year has been tough on all of us — particularly for the locally focused breweries that depend on on-premise draught sales: our neighborhood taprooms and brewpubs. American Craft Beer Week will honor the hometown gathering places that give our communities their unique flavor. Because where would we be without these businesses?