This May 10-16, brewers and beer lovers nationwide will celebrate American Craft Beer Week, the 15th annual springtime salute to independent craft beer. We really hope your brewery gets in on the fun — because this event is all about YOU.
Here’s Why You Should Participate
We’ll start with the obvious: American Craft Beer Week is a great way to boost sales. We know there’s pent up demand for fresh, local craft beer. It’s also an opportunity to celebrate our craft brewing community, promote a new release, hire a local band, pop up a tent, dress up in funny costumes (hey, why not), and cultivate a little joy.
Start Planning Now
It’s never too early to start banging the drum for American Craft Beer Week.
- Work up a celebratory angle. There’s no single right way to celebrate. So get creative. Get weird. Bring your own festive flair. (Obligatory disclaimer: Make sure your celebrations are done safely and in accordance with state and local guidance.)
- Spread the word to your local fans using all of your normal channels. Start with the ones you own — your website and email newsletter. Then work on free third party sites: social media profiles, local calendar listings, newspapers, etc.
- Use the assets we’re going to make for you. Our design team is whipping up plug-and-play assets that you can deploy via digital channels. We’ll also provide a press release template you can use to drum up local media interest in your celebration.
- Help us! We’re making a fun montage of brewers calling out their hometown by name. Send us your 3-second video and we’ll stitch them all together for a fun homage to local breweries ’round the country.
Let’s Lean into Local
The last year has been tough on all of us — particularly for the locally focused breweries that depend on on-premise draught sales: our neighborhood taprooms and brewpubs. American Craft Beer Week will honor the hometown gathering places that give our communities their unique flavor. Because where would we be without these businesses?