In today’s competitive market, the days of dropping by a bar with a few samples and hoping for the best are long gone. Selling now requires a multi-channel strategy.

In the age of social media, it’s easy to forget that there are other marketing communications avenues to consider, including one of the most time-tested and effective.

The mood among craft brewers today is often one of uneasiness as they try to ride out a turbulent economy roiled by issues such as tariffs that seem to change weekly.

Brewers in a small but increasing number of states are gaining access to a local, direct-to-consumer sales channel. But few seem to have the bandwidth to take advantage of it.

During the past decade, increasingly hot and dry summers in Europe and elsewhere have threatened the agronomic survival of noble hops. Huell Classic was bred to change that.