January February 2026 The New Brewer
January/February 2026

Sales & Distribution Issue

For the January/February 2026 The New Brewer, we present our Sales & Distribution issue. In this issue, we examine topics such as self-distribution, training your taproom and sales staff, and getting placement in chain stores. We also take a look at ways to position your NA beer.

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Cover Story

Sales & Distribution Issue

Self-Distribution

Self-Distribution

For many craft brewers, self-distribution is the shortest distance between two points: the brewery and the customer. It’s not an endeavor to be taken lightly, but can pay dividends.

Sales & Distribution Issue

Featured Stories

Sales Strategies
The New Brewer: Sales & Distribution Issue

Tapping into Training

Whether it’s your taproom staff welcoming guests or field reps calling on chain buyers, the ability to communicate your brand’s story, values, and products requires teamwork.

Chain Distribution
The New Brewer: Sales & Distribution Issue

Creating Opportunities

Getting distribution in chain stores can be challenging. For brewers, approaching it from the strategy of solving problems and creating opportunities is the key.

Positioning NA Beer
The New Brewer: Sales & Distribution Issue

Rising to the Occasion

As the non-alcohol (NA) segment further develops and brands proliferate, strategic focus may require more than painting the occasion with a single, broad stroke.

Belgium Pilgrimage
The New Brewer: Sales & Distribution Issue

A Pilgrimage to Belgium, Part II

Last October, five pioneering U.S. craft brewers found themselves in the hallowed halls of Belgium’s most famous breweries, 20 years after their first foray there together.

Climate Change Chemical Fertilizers
The New Brewer: Sales & Distribution Issue

Brewing & Climate Change Part 4

Since the quality of brewing ingredients starts in the field, an understanding of the dynamics of fertilizers, pesticides, and herbicides in modern agriculture is critical.

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