Last April I posted a recap of the top 10 things start-up breweries want to know, based on frequently asked questions. In keeping with that tradition, I’ve highlighted this year’s start-up seminars at the Craft Brewers Conference & BrewExpo America being held in Nashville at the end of April.
Get Started with the Right Seminar
These seminars are selected to cover a variety of topics that are relevant to new breweries, as well as those still in planning. Click the links below to get a more in depth seminar description and learn more about the speakers.
1. The Week That Births Your Brewery
I hear from many new breweries that opening week was more intense than anticipated, and this is often due to the wave of newcomers and the ensuing whirlwind of beer sales. Tom Hennessy’s The Week That Births Your Brewery provides an outline for preparing your team to successfully launch your business and unveil your beer to the world.
2. Quality Assurance for Small Breweries: The Key to Growth
Producing quality beer is something we continually strive for in the craft brewing community. As such, the start-up track would not be complete without a seminar covering the basics of establishing a quality control program. Zachary Taggart will be on hand to present Quality Assurance for Small Breweries: The Key to Growth and answer your questions.
3. Distribution Models for Start-Up Breweries
In an ever-evolving market, distribution poses a constant challenge for breweries of varying sizes. I often hear from businesses that are wondering if and when they should begin distributing. Once the initial decision is made, there are questions about the best methods for distribution based on the capabilities and goals of each brewery. In their seminar, Kimberly Clements, Suzie Ford, Barbara Gerovac, and Daniel Lust discuss Distribution Models for Start-Up Breweries.
4. Marketing Your Brewery to a Skeptical City Government or Community
Bringing a business to fruition includes establishing that business as part of a community. The political landscape of a community can pose various challenges if we are not prepared to work with those living in and regulating these areas. Whether you are scouting locations or have already started pouring beer, Julie Wartall’s Marketing Your Brewery to a Skeptical City Government or Community provides valuable insight on presenting your business to an uncertain community.
5. Raising Capital
The craft beer industry has grown immensely over the last decade and a constantly changing landscape requires foresight and ample funding. Whether you want to know more about valuation, methods for raising capital, or insights on where the market is headed, this seminar has something to offer. Join Lynne Weaver as she leads a panel discussion to answer pressing questions about the challenges of Raising Capital.
6. Managing Risk from Start-Up to Rapid Growth
Regardless of your brewing skills and professional background, starting a business requires risk management. For small breweries looking to flourish, Managing Risk from Start-Up to Rapid Growth offers valuable insight from our panel that includes Dan Kleban, Jonathan Dunitz, James Sanborn and Brad Weller. They will cover a variety of topics from intellectual property and real estate acquisition to brewery protocol and equipment management.
7. Solutions for Small Brewers
Start-up. Nano. Brewpub. You’ve got the big stuff figured out, but what about the endless small stuff that there are no commercially available and affordable solutions for? Get Solutions for Small Brewers from brewing experts Patrick Staggs, Bryan Selders and Ryan Scott.
I’ve covered some specific topics and seminars in this list, but I would like to close with a broader piece of advice – plan ahead. The Craft Brewers Conference provides a massive opportunity for breweries to educate themselves, establish contacts, engage with suppliers, and connect with industry peers. The week tends to fly by, and it’s easy to get caught up in the CBC momentum. So make a point to factor must-see seminars into your schedule. Coming into the week with a plan is the best way to ensure that you get the most out of it.
We know you can’t attend all these fantastic seminars. All conference attendees will be provided a password so they can listen and view presentations via the conference website the following week after the conference.