The craft beer and beverage alcohol space is as competitive as ever. Making great beer and having a cool brand are no longer enough to thrive in a crowded market with external factors constantly putting pressure on your business. Breweries are manufacturing businesses, often managed and operated by people with little to no manufacturing or business expertise.

In this seminar, Craft ‘Ohana president and COO Scott Metzger walks through the foundations of managing your brewery like a business, not a hobby, to succeed in the modern marketplace.

Learning Objectives

• Establish actionable goals that everyone in your organization can affect and will allow your business to thrive
• Identify, monitor, and manage the key performance indicators (KPIs) that drive you to your goals
• Build a management and operations toolkit to best position your brewery for success
• Establish management routines that engage and involve your teammates in your journey to success

About the Speaker

Scott Metzger, President & COO

Craft 'Ohana

Scott Metzger is a 15-year industry veteran and president and chief operating officer (COO) of Craft 'Ohana, which consists of Maui Brewing Co, Maui Hard Seltzer, Kupu Spirits, and Modern Times Beer + Coffee. Scott's professional background prior to craft beer was in a Fortune 10 Oil & Gas refining company and as an adjunct professor of economics at the University of Texas at San Antonio. This background has stoked a passion in Scott to spread the word about manufacturing and operational excellence to his craft beer colleagues. Scott is a former board member of the Brewers Association and Texas Craft Brewers Guild, and has spent his career giving back to the industry he loves. Scott was born and raised in San Antonio, Texas and currently resides in Maui with his wife and two daughters.