Most breweries struggle to find success in distribution. Whether it’s understanding how the numbers affect the overall business, managing distributor relationships, running your sales team, or planning logistics, distribution is challenging. Within this rigged game, wins do happen, even though they may appear to be short lived. Some breweries distribute out of necessity, while others are seeking the validation of seeing their beer on store shelves. Whatever your motivation is, there are a few concepts that are non-negotiables if you seek success in distribution. In this seminar, Small Batch Standard’s Chris Farmand shares these concepts, along with benchmarks you can use to unlock success in distribution.

Learning Objectives:

• Get to know the common pitfalls in distribution
• Find out which benchmarks matter in distribution
• Understand your margins in distribution
• Learn how to accurately evaluate your portfolio performance
• Walk away with a winning formula for distribution